Smart Lead Allocation

(Outbound Telemarketing)

Sales increase significantly when you get the right lead to the right salesperson.

Increase the Conversion Rate of Your Outbound Call Centre Agents Using Smart Lead Allocation

Our call centre solutions are driven by our Smart Lead Allocation System, which allocates the right lead to the right call centre agent, increasing agent conversion rates.

By analyzing historical data for each call centre agent, we are able to build an ideal profile of each customer for each agent.

Each new campaign is then run through our predictive modeling and a conversion rate for each lead is predicted against every call centre agent.

Our unique Smart Lead Allocation System uses predetermined rules to allocate these leads to the best possible agent in order to increase the conversion rate achieved on any campaign.

On completion of the campaign, the data is analysed and the model enhanced for the next campaign, ensuring continued improvement campaign after campaign.

How it works

Smart Lead Allocation increases sales by matching leads to salesperson according to their past selling strengths.

Step 1: Building the Models

Value-Ad uses the past 6 months sales data (excluding PII) to build salesperson models.

Step 2: The Allocation

Data for new campaigns (excluding PII) is sent to Value-Ad to be matched to salesperson as per models.

Step 3: Post Campaign

Call outcomes are sent to Value-Ad to calculate the lift of allocated leads compared to unallocated/control leads.

Key Benefits

Increase the conversion rate of your outbound call centre agents using Smart Lead Allocation to assign leads according to sales success patterns.

Increase Conversion Rates By On Average 30%.
No Additional Infrastructure And Costs.​
Rapid Deployment.
Improved Customer Experience.
Increased Staff Retention.
Improved Profitability.
Data Supplied To Value-Ad.
Very Easy To Use.

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