Case Studies

Aviva Insurance

Using Value-Ad’s Smart Allocation Method Aviva Singapore’s Outbound Call Centre increased sales by an average of 34.4% per month.

*Big Bank

Using Value-Ad’s Smart Lead Allocation method, one of South Africa’s top retail banks increases strike rates on sales of additional products by 36.6%.


When their call centre was faced with the dilemma of trying to streamline the leads distribution process, Value-Ad was enlisted to assist.

Loan Market Finance Brokers

Value-Ad was able to automate the end to end process of lead collection, distribution and feedback management, removing the need for manual intervention.

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Professional Provident Society

Value-Ad’s Leads Management solution helped to improve the quality of their leads, shorten the sales cycles and increase the conversion rate of leads into sales.

Standard Bank

Standard Bank Financial Services

Value-Ad’s Software as a Service model was easily configurable to address the SBFS’s needs. The solution’s open interfaces made it possible integrate into the necessary bank frameworks.

Telstra Business

By routing the sales opportunities to specialised outbound sales people, the closing rate in certain sales areas continuously increase – by as much as 77% over 6 months.

Life and Takaful Insurance

A leading Life and Takaful Insurance Company in Malaysia increased sales conversion from 0.5% to 5% for their Orphan Campaign!